Color Psychology. Luxury Colors: Black, Gold, Purple, Silver.

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We’ve come to the end of the Color Psychology series! Hopefully you found it enlightening and learned a few things. I know I sure did! I took a hard, good look at my wardrobe and have decided to include some more colors to wear on different occasions. I need more pink to brighten my days when I’m feeling down, more green to make new friends while I’m out, and more red because I like it and because it’s hot. Any excuse is good to go shopping, right?

This last set of colors are the luxury colors- use them and you will instantly appear more sophisticated and wealthy. I’m not kidding. Look for yourself in the outfit pictures below. Don’t forget to click on the links as well so you can see more pictures from the set!

Aminta Black

“Black is modest and arrogant at the same time. Black is lazy and easy- but mysterious. But above all black says this: ‘I don’t bother you- don’t bother me.” Yohji Yamamoto.

Black at a glance. If you work in the fashion industry, whether as a stylist, makeup artist of hair stylist, black is your unofficial uniform. If you live in New York or Paris, black is the color du jour, every jour. A mysterious and sometimes somber color, black is associated with evil and death. However, black is also an elegant, sophisticated hue associated with authority and power.

When to wear black. We all know of the slimming power of black- so wear this color when you’re having a fat day (and remember this too shall pass!).  Wearing head-to-toe black, however, will make you seem cold and unapproachable- just like red, black is a menacing color. Get other colors in there for a more welcoming look. Black looks great with either gold or silver jewelry. However, I really like gold because it gives the illusion on wealth- even if my jewels are Forever 21. Wear black when you don’t want to draw attention to yourself (think of orchestra performers, all clad in black so as not to compete with other performers on stage). Black is a great color to wear when you want to feel empowered and elegant. If you’re getting your picture taken in a studio, or will be on TV don’t wear black! It’s just too contrasting a color. To avoid looking like you’re going to a funeral, great alternatives to black are navy blue, charcoal gray and deep purple.

Important note. It’s very easy to wear black all day, err day. Take it from me, a former blackaholic. I used to wear black Whenever I wore any other color I would feel weird, like every one was looking at me. This sensation will pass, and I promise when you wear brighter colors,  life just seems brighter itself. I let myself get too comfortable with black because it blends well with the fast-paced life of New York, and because, as a neutral, it pairs well with every other color (but not like I had any other colors in my wardrobe back in the day!), but I’m proud to say I have recovered and even though I still own lots of black garments (I do work in the fashion industry, after all), I’m often found wearing very, very colorful items because I like to lead a colorful life.


My Fashion Week Street Style. One of the very first outfit posts on the blog, before I knew how to post pictures, haha. I had to wear head-to-toe black during Fashion Week. That particular day I was working backstage at a fashion show.


Aminta Gold

“I’m in the pursuit of happiness and I know everything that shines ain’t always gonna be gold.” Pursuit of Happiness by Kid Cudi.


Gold at a glance. Gold is the color of wealth, success, abundance and high status.  This warm color is considered to be masculine because it has the strong, masculine characteristics of the sun. Gold is the color of opulence, but just like the sun, gold is also optimistic, generous and caring. Gold is a color for winners (think of gold medals!) and royalty, but it its tackier shades it’s also consider the color of the newly rich.

When to wear gold. The easiest way to wear gold is through accessories. I love to pair my gold trinkets with red, green and black, since I think black + gold is the most sophisticated color combination there ever was. A gold dress/shirt/pant can be a double edged-sword, because, just like brown, depending on your skin tone you might end up looking naked. Try to find a shade of gold that makes a big contrast with your skin.  Black shoes/bag would look great with gold. I wouldn’t pair a gold dress with a gold bag, remember you need some contrast! I subscribe to the school of thought that says you shouldn’t mix your metal accessories- so if you’re wearing gold earrings you shouldn’t wear a gold chain. But again, this one is very subjective, so if I see you in mismatched metals I won’t judge you (maybe).

Aminta Glitter Dress Streetstyle-3

I’m so fabulous I sweat glitter. I wore this dress this year on my birthday, which also happened to be the last day of the Independent Fashion Blogger’s conference in NYC. I love mixing gold and red!


Aminta Purple

“This donut has purple in the middle, purple is a fruit.” Homer Simpson.


Purple at a glance. A feminine color, purple is the color of royalty. Because is not a color often found in nature, it was very expensive to make back in the day. Royals would wear it to show  their wealth, and it’s been forever associated with status. Purple is also the color of wisdom and spirituality. It has soothing qualities and it is said it helps calm the mind from obsessions and fears. A cool, introverted color, purple makes us look within ourselves and get in touch with our spiritual being. Because of its absence in nature, purple is considered a color to escape reality and live in a fantasy world. Purple is also known to promote creativity and mental balance.

A little something you don’t know about me. I have in my room a “dressing area” with my closet, a bookcase with shoes and a chest of drawers with accessories, which I decorated budoir style. It’s covered from ceiling to floor in purple fabric. It’s my favorite part of the room, and now I know why! :)

When to wear purple. Some shades of purple can make people seem artificial- so it’s best not to wear it when interviewing for a job. Because of its intuitive nature, it’d be a good idea to wear purple when you have a test, or when speaking in front of a large group of people to show you’re confident and creative.  Deep purple is a great alternative to black for a night out, not only in a dress, but also in a smokey eye. Since purple makes us think a lot, you should avoid it when you’re feeling depressed. Try pink or yellow instead! :)

Aminta Fall Colors7

Fall colors. I got these purple tights a long time ago, but so far I’ve only dared wear them with this color block dress!

Aminta Silver

“Dumbledore watched her fly away, and as her silvery glow faded he turned back to Snape, and his eyes were full of tears.
“After all this time?”
“Always,” said Snape.”  Harry Potter and the Deathly Hallows by J.K. Rowling.


Silver at a glance: A cool, feminine color, silver is associated with the moon and it produces cold emotions; it can be perceived as lifeless and dull. Depending on the finish, silver can be a scientific (think of medical instruments!) or glamorous. Silver represents self-control, responsibility and organization. It’s a sleek and modern color. Silver is a luxurious color because the metal itself is expensive, but it’s also expensive to reproduce in print and impossible to recreate on the web. Although the color above is the standard web color for silver (#C0C0C0) it’s actually gray- let’s not fool ourselves here.

When to wear silver. On the one hand, silver is a great color to pair with virtually any other color because it illuminates them and makes them stand out. I like to pair my silver accessories with cool colors, like light blue. On the other hand, if you want to take silver to the next level, metallics are in this year. Silver looks very futuristic in clothing, a look I don’t dare try. However, I know some of you are quite daring, so a jacket, or even a skirt would be fabulous! If this is too much, get a silver clutch, or some funky shoes! A silver dress would look great during the evening. Keep in mind that as a cool color, silver would clash with warm colors, like orange.

Aminta Verrazano Flowers17.jpg

Verrazano Flowers. I usually prefer gold jewelry, but I have a good collection of silver accessories to change up the look!


And that’s the end of the color psychology series! Please leave me a comment below and let me know your thoughts. Did you love it? Did you hate it? Do you have any questions? I wanna hear what you have to say! You can also comment on Clothes & Fashion’s Facebook page, tweet me or simply email me at aminta [at]

More color psychology!

Aminta YellowYellow, blue, red!

Aminta GreenOrange, green, pink!

Aminta WhiteBrown, white, gray!


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  3. Rosa Reynoso

    June 13, 2013 at 10:38 PM

    I always loved that original post at Fashion Week. You make black look expensive! Not plain or ordinary at all. Thank you for all the insights!

  4. Pingback: Color Psychology. Brown, Gray, White. | Clothes & Fashion

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